The global pandemic has had a devastating impact on countries which traditionally rely on two of the biggest sources of foreign income: tourism and foreign direct investment.
Now that vaccines are stoking hopes of a rebound in 2021, many of the same countries will be scrambling to attract new streams of revenue.
The winners are likely to be those who get their "nation branding" strategy right — by making the country's image and reputation stand out in a post-Covid world.
But how will that work, and what will it involve?
Euronews will host a panel of experts on 28 January to discuss what governments and businesses need to do to rethink what their nation looks like.
What kind of communication and trust-building does it involve? And is it enough to use a country's unique selling points to engage and reassure their target markets, consumers, and citizens?
Euronews will be putting these questions and more to a panel of experts in our live virtual debate, Nation Branding in a Changing World, at 15:00 CET on Thursday 28 January 2021. Watch it live on this page.
Join us to hear perspectives from:
We'd also love to hear from you, if you have any questions for our guests. You can submit them via the form below.